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Thursday, June 25, 2009

Google Adsense DART Tracking Cookie!

The Comic Book Listings Blog:

Google Adsense
DoubleClick DART Tracking Cookie!

Google Adsense has changed it's Privicy Policy. Now, anytime your click on a site that sponsors Google Adsense advertising, a Doubleclick Tracking Cookie is installed on your computer to Track your viewing and buying habits. (Note: if you have ever visited for instance, you already have this cookie installed.) In theory, or at least, the excuse that is used. Is that in tracking your viewing and buying habits, Google will better be able to deliver Ads to the site you are visiting. In the past, the Ads were "Site Relevant". Meaning, if you were visiting a site like ComicBookListings, then the Ads that would be displayed on that site would be relevant to Comics, Comic Books, and of course, Comic Books for sale.

And in deed The Comic Book Listings Blog was designed for just such advertising as our whole purpose is to deliver the Best Comic Book buying deals on the internet.

Now however, because Google Adsense has elected to make use of the DoubleClick DART Tracking Cookie, you may no longer see ads relevant to Comics or "Comic Book Shopping", but Ads that reflect your "normal" interest and buying habits. That's because the DoubleClick DART Tracking Cookie will Track your every move on the internet to build a profile of your interest, surfing, and shopping habits.

This is a DISASTER for sites like ComicBookListings. And even for you, the consumer, as you are to be Profiled, and Pigeon Holed into a Limited range of advertising that takes into account Only where you have been, and not where you are. Simply put, now when you visit ComicBookListings, you may be served Ads more relevant to Entertainment, Cooking, Sexually Oriented, or Hollywood Gossip Sites, (if those are the type of sites you "normally" visit); Or, if you share your computer with your family, Fashion Ads, Sports Ads, Gender-oriented Advertising, Advertising for Children, and God knows what all they will serve up on a site like ComicBookListings that has Nothing to do with those things. And all because "they think" that they predict what you want, when in fact, all they are doing is Limiting your Choices.

Luckily, or maybe i should say, "Graciously". Google/DoubleClick does give you the option to "OPT-OUT" of the DoubleClick DART Cookie. However, the Opting-Out only changes the DART Tracking Cookie after, it has already been Installed on your computer. Which means, that should you ever Delete the cookie, Doubleclick will install a New DART Tracking cookie that will not have the "OPT-OUT" value added to it. Meaning, you will have to once again return to DoubleClick to OPT-OUT all over again. Google does however, offer a "OPT-OUT PLUGIN", but, and I don't know about you, but I've got enough plugins on my computer. And besides, this plugin insures the Permanent installment of the DART Tracking cookie which, i don't think i like that idea.

Therefore, and in my opinion.
It would be better to BLOCK the DoubleClick DART Tracking Cookie altogether by;
  • * If you are using Internet Explorer 6.0, go to the Tools menu, then to Internet Options, then to the Privacy tab. This version of Internet Explorer is the first to use P3P to distinguish between types of cookies. P3P uses standardized privacy statements made by the cookie issuer to manage your acceptance of cookies. Under the “Privacy” tab, click on the “Advanced” button. Select “Override automatic cookie handling” and choose whether you want to accept, block or be prompted for “First-party” and “Third-party Cookies.” If you want to block all cookies coming from DoubleClick’s domain, go to the “Web Sites” section under the “Privacy” tab and click the “Edit” button. In the “Address of Web site” field, enter “,” select “Block,” click OK (menu will disappear); click OK again and you will be back to the browser.
  • * If you are using Netscape 6.0+, go to “Edit” in the menu bar, click on “Preferences,” click on “Advanced,” and select the “Cookies” field. Now check either the box that says, “Warn me before accepting a cookie” or “Disable cookies.” Click on “OK.” Now go to your “Start” button, click on “Find,” click on “Files and Folders,” type “cookies.txt” into the search box that appears, and click “Find Now.” When the search results appear, drag all files listed, into the “Recycle Bin.” Now shut down and restart your Netscape. Depending on your earlier choice you will either be prompted by new cookie sets or no cookies will be set or received.
  • * If you are using Mozilla or Safari, please go to their websites to find out how to disable cookies in those programs. (Note: Firefox makes cookie handling EASY!)

For more information and Related topics:

The Comic Book Listings Blog is currently searching for other advertising options including, but not limited to, the sale of Ad space on our site. As of yet however, this option is not yet available.

yours truly, Bargain Hunter.


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