Live Web Event Marks Release of Selznick's Novel- Brave Men Run

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FOR IMMEDIATE RELEASE July 10, 2008



Live Web Event Marks Release of Selznick's Novel "Brave Men Run"



On Sunday, July 13, 2008, author and podcaster Matthew Wayne Selznick will celebrate the release of his book, "Brave Men Run - A Novel of the Sovereign Era" with a groundbreaking all-day live web video event. Dubbed "Sovereign Summer Sunday," the daylong "web-a-thon" has Selznick appearing every hour on the hour, starting at 10:00 AM Eastern / 7:00 AM Pacific time, in a video chat room. He will interact with fans and read original short stories set in the same universe as his book and written by seven prominent authors in the new media space.



"I'm looking to take over the bestseller charts on Amazon.com with the release of 'Brave Men Run,'" Selznick said, "so I'm asking everyone interested in the book to purchase it from Amazon on the same day, July 13."



Concentrated sales on the same day cause a book to quickly rank high on the Amazon.com bestseller charts.



During the event, Selznick will provide updates on the book's success and progress, chat with fans in the embedded chat room, and perform live readings of new short stories set in the "Sovereign Era" universe of "Brave Men Run" written by popular podcasting authors, including J.C. Hutchins ("7th Son"), Mur Lafferty ("Playing for Keeps"), Matt Wallace ("The Failed Cities Monologues"), Nathan Lowell ("Double Share"), P.G. Holyfield ("Murder at Avedon Hill"), J.R. Blackwell and Jared Axelrod.



Selznick made new media history once before with "Brave Men Run" in 2005, when the book became the first novel to be simultaneously released as a print-on-demand paperback, an e-book in five formats with no digital rights management restrictions, and a free podcast audiobook. The podcast edition of the book enjoys a world-wide audience in the thousands.



"My goal is to raise awareness for publisher Swarm Press, 'Brave Men Run,' and most of all, attention for the audience. Increasingly in this information age, the audience is who decides what sells, what gets heard and what gets seen," said Selznick. "If 'Brave Men Run' makes it to the top of the Amazon.com bestseller charts on Sunday, July 13, 2008, it will mark a turning point in how creative media is distributed and marketed."



The entire live video event can be viewed at http://www.bravemenrun.com or http://www.mattselznick.com on July 13, 2008.



CONTACT:

Matthew Wayne Selznick

mwselznick@gmail.com

760-964-8044

http://www.bravemenrun.com

http://www.mattselznick.com



Swarm Press

Jacob Kier,

contact@permutedpress.com

http://www.swarmpress.com

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